Affiliate News Roundup 9/13/13

Friday the 13th

Happy Friday the 13th!  If you are stricken with Triskaidekaphobia, Paraskevidekatriaphobia or Friggatriskaidekaphobia, don’t worry as I won’t mention it again.  I also won’t report on anything about dogs, as I personally suffer from Cynophobia.  Instead, I’ll stick to sharing news of the week from the affiliate marketing industry…

In affiliate marketing, we know that niches and specialties work well in developing strategies and brands. But, how does that work for a company as large and as seemingly broad reaching as Yahoo? By focusing on a purpose, which according to Mayer is “…personalization…organizing the right advertising and content for our users….” Sound familiar, affiliates? Read more at TechCrunch.

To bootstrap, or to raise capital? If that’s your question, this is a great read:  In An Age Of Crowdfunding, GoPro CEO Nicholas Woodman Says Bootstrapping Is Still “Really Powerful”

(Almost) Everybody is doing it… are you? Home offices continue to rule in affiliate marketing. FMTC is a virtual company – with only a handful of our employees in our office. We love having the ability to hire and retain amazing talent with years of affiliate marketing experience without being limited to a 50 mile radius of our HQ.  Check out these statistics about affiliate marketer workplaces in 2013.

And last, but not least, we would like to congratulate the 2013 CJYou Awards Winners.  The FMTC team was in attendance for the awards dinner at CJU in Santa Barbara this past week and is especially proud to say that we are partnered with nearly every winner in some capacity.

  • New Advertiser of the Year: Lands’ End
  • New Publisher of the Year:  Cupcakes and Cashmere
  • Advertiser of the Year: Hotels.com
  • Publisher of the Year: Ebates
  • People’s Choice Advertiser Award: GoDaddy
  • People’s Choice Publisher Award: Linfield Media / PromoCodesforYou
  • Innovator of the Year: H&R Block
  • Channel Partner of the Year: Gen3

Special thanks to Missy Ward for instagramming the awards dinner so I didn’t have to take notes.  Instead I was able to concentrate on enjoying my hickory smoked filet mignon and valrhona chocolate flourless cake.

Image Credit: Flickr

By Kim Rowley

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